Currently more than one third of the sparkling wines is produced by the company for overseas markets. The most important markets of the Hungarian sparkling wines are in Scandinavia, Canada and the Baltic countries, but they also reach distant places, such as: Vietnam, China, Japan or the United States.
In Estonia where the size of the population is 1.5 million, more than one bottles are consumed per person from the market leader Törley sparkling wines, which means that the consumption is even higher than in Hungary. It can be regarded as a particularly great success that in Quebec province of Canada, the Hungaria Grand Cuvée Brut sparkling wine is the market leader, which is a great achievement because this province is mainly inhabited by French-speaking people.
With regard to the sparkling wine consumption habits, trends and fashion, the export markets of the company are at least as diverse and the domestic one.